Zhang Xiaoquan, the post-1995 writer, sees his peers' double identity as the hallmark of his generation.

张小权，95后作家，将同龄人的双重身份视为他这代人的印记。

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Ding Chenghong, Zhang Xiaoquan's current general manager, tells me that the business is still trying to maintain the connection to its history.

BBC: The scissor-maker that has cut through Chinese history

Anywhere else in the world, you might think, a brand with the pedigree of Zhang Xiaoquan would have positioned itself as something a little more high-end, and maybe even built an upmarket international reputation.

BBC: The scissor-maker that has cut through Chinese history